Use the menu on the right to navigate our existing resources, or learn more about how you can collaborate with SHOW to jumpstart a new project below.
Quick Links
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Survey Data and Biosamples Ready to Use
SHOW has collected health survey data and biosamples from over 6000 Wisconsin residents since 2008. Our data include objective physical measurements, data on the social determinants of health, and subjective data on how participants perceive their own wellbeing. Through our data request or biosamples request processes, you can use these data in epidemiologic analysis for publication, in justifications for grant applications, in student research projects, or in biological assay development. Please see our data and biosamples pages for more information.

Study and Grant Development
SHOW can assist investigators at any point in the process of project development. We prefer to begin working with investigators pre-award, but we can also begin collaboration after a grant has been submitted or post award. The SHOW team includes epidemiologists, statisticians, and experienced field staff who can assist you at every step in the planning process.
SHOW differs from other health survey resources in Wisconsin because we have, a statewide representative cohort of participants, existing data, stored biosamples, validated instruments, longstanding community partnerships and trained field scientists across the state that can come together to support your research.
Moving forward, SHOW plans to focus on research collaborations surrounding aging, the environment and health disparities. (Further explain REAIMME initiative)
New Data and Biosamples Collection
SHOW can effectively recruit study participants and collect data in specific populations of interest or from our statewide representative cohort who meet specified study criteria for a particular ancillary study research question.
SHOW Core has over 6000 participants from 60 counties in Wisconsin, with an intentional oversampling from underserved populations in the City of Milwaukee for greater representation. SHOW’s field scientists include phlebotomists and interviewers trained in standardized interviewing, computer-assisted interviewing, and taking standardized physical measurements. We also have an administrative team that can handle online and mail-based surveys, data entry, appointment scheduling, sample shipping, and problem-solving with participants. Finally, our lab team has experience systematically receiving, aliquoting, logging, and storing biological samples with our Freezerworks ® system in the SHOW biorepository, located on campus in the McArdle Lab building. These resources housed at SHOW can be leveraged to collect new data via a SHOW Ancillary Study. Please request a consultation for more information.
Fees for Services
SHOW now uses a fee-for-service model for all of the services listed above. Gathering quality survey data and biosamples from around the state and offering high-quality services require resources from funders as well as cost-sharing from investigators using our services.
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Data & Analytics Request Fee Structure and IRB information
Request Type | UW rate | Cancer Center member rate | Non UW rate | IRB requirements | |
Initial 1-hour Consultation Meeting | FREE | FREE | FREE | Not Applicable | |
Public use data sets
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FREE | FREE | FREE | You do not need IRB; complete form on website and you will receive email with instruction on how to access the data. | |
Restricted use data sets & Data Processing
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$3000 + analytical fees, determined based on complexity | $2550 + analytical fees, determined based on complexity | $3450 + analytical fees, determined based on complexity | You will need to provide the following before receiving requested data:
UW affiliation: If you are an UW student, post-doc, academic staff, and/or investigator, scientist, professor: you need to acquire UW Health Sciences IRB or IRB exemption (via ARROW); More information on UW IRB exemption is below (or website link) Non-UW affiliation: If you are a non-UW researcher, clinician, investigator, student: you need to acquire IRB or IRB exemption from your institution. Is an IRB approval needed, or IRB exemption needed? Many secondary data analyses conducted with de-identified, coded data are IRB exempt, but we require a copy of IRB exemption approval letter and application before we can provide requested data. Depending on the scope of research, a full IRB may be needed. We require IRB exemption for all public health surveillance and monitoring, not just primary research. These can be done under typical Wisconsin Department of Human Services or local health department services IRB protocol and processes. See our UW IRB Help Document for more on seeking an exemption. |
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Geographical Linkage to other public use data
GIS-based linkage based on residence location to census data, greenspace, nearest roadway, DNR nitrate levels, etc. |
$5000+ analytical fees, determined based on complexity of linkage | $4250+ analytical fees, determined based on complexity of linkage | $5750+ analytical fees, determined based on complexity of linkage | ||
Vital records & surveillance data Linkage
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TBD | TBD | TBD | ||
Analytical & data science support
Completing basic statistics, table shells, and multivariate linear, logistic regression, or similar analyses |
$103/hr | $87.55/hr | $118.45/hr |
SHOW Biospecimen Pricing
Sample Type | Cancer Center Member rate | UW rate | Non-UW rate |
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Serum (0.5ml) | $12 | $14 | $16 |
Plasma (0.5ml) | $13 | $15 | $17 |
Urine (1.5ml) | $10 | $12 | $14 |
DNA (whole blood) 50 microliter aliquots; 30-500 ng/ul | $23 | $20 | $25 |
DNA (stool) | Please inquire | Please inquire | Please inquire |
Whole blood RNA | $20 | $23 | $25 |
Stool | $20 | $23 | $25 |
Ancillary Studies
SHOW Ancillary Studies have built on the SHOW infrastructure and contributed to the richness of our data, biosamples, and findings. Ancillary studies have ranged from focus groups on physical activity to statewide microbiome sample collection on hundreds of individuals, and many studies in between. Prior SHOW Ancillary Studies have greatly contributed to translational scientific knowledge and public health surveillance.
An Ancillary Study is any study that partners with SHOW to leverage SHOW study development or data collection services and brings funding from outside the existing SHOW funding sources.
The following panels describe areas of support SHOW offers to Ancillary Study Projects, learn more about what we offer and past studies on our Ancillary Studies page.
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Survey Development
SHOW can assist with developing new surveys, as well as incorporating new questionnaires into the program’s core data collection.
Recruitment
SHOW can effectively recruit and collect data in specific populations of interest. Depending on your interests, we are flexible and able to accommodate your needs.
We can assist in recruiting new participants or identifying existing SHOW core survey participants who meet specified study criteria.
SHOW Core has over 5000 participants from 60 counties in Wisconsin, with an intentional oversampling from underserved populations for greater representation.
Project-specific Study Design and Planning
The SHOW team includes epidemiologists, statisticians, and experienced field staff who can assist you at every step in the planning process.
Whether it be conducting regression data analysis, implementing a new survey questionnaire, designing a new study, or implementation study logistics – our staff can support your project!